It’s hard to find a company better known in the online and offline betting world than Ladbrokes. Part of the Ladbrokes, PLC family, they earned more than £1 billion in bookings last year and handled £15 billion worth of stakes.

Although they cover most any kind of sports and non-sports betting you can imagine, they are best known for their football betting coverage.

So it makes sense that Ladbrokes.com would be front and centre for this year’s World Cup football betting opportunities. And, they are.

Let’s take a look at what they are up to, so you can see if betting the World Cup with Ladbrokes is the best choice for you.

Here’s a link leading right to their 2010 World Cup betting page where you can see the regularly updated odds for the world’s 32 top-rated football teams.

World Cup Action

Some punters think that Ladsbroker.com World Cup betting odds are a bit on the conservative side, but when you have a track record of success in handling online football betting like these guys do, being a bit conservative seems to have paid off for them and their customers.

On the day I visited, Ladbrokers.com favoured  Spain with 5.0 odds and the DPR, New Zealand and Honduras as long shots with odds of 1001.01. Things could change, of course, but when you’re that far down in the pack, it’s not likely.

Some people complain about the site’s outdated graphics, but from my perspective, the important things about Ladbrokes is that they are UK licensed, have a solid reputation for online betting safety and security, and have real people staffing their customer service department 24/7.

Ladbrokes World Cup Betting Features

Of course you would expect an easy-to-use World Cup betting interface, and you won’t be disappointed. You just navigate down the list of teams and click a checkbox to place your bets.

But there’s more to the site than just a betting interface. One of my favourite features is the Live Scores link that you can set up to view only the matches you are interested in. It opens in a pop-up window which is great for keeping an eye on the World Cup match scores when you’re at work or away from the telly.

So if betting on the 2010 World Cup is top of mind for you, take a trip over to Ladbrokes.com and check them out.